One friend of mine, who I believe is good at SEO but failed in an SEO test just because he was unaware of the questions that were asked during the interview session. What I concluded from that experience was one can be extremely good in SEO when it comes to work practically but can’t be the same as good in theory. So I thought why not make a list of important SEO interview questions that can be asked.
One more thing that I want to highlight is that the SEO keeps on updating with time. So keep yourself updated with the latest SEO changes. Some of the techniques that used to work in order rank your site may not work anymore.
So here is a list of questions that can be asked during an SEO interview:
What does SEO stand for?
SEO Stands for Search Engine Optimization.
What is SEO?
According to Ahref, SEO is:
“the practice of optimizing content to be discovered through a search engine’s organic search results.”
The benefits are obvious: free, passive traffic to your website, month after month.
What is a Search Engine?
A search engine is a web-based tool that helps the user to search the right content present on the World Wide Web. Example of popular search engines Google, Bing, Yahoo, and Baidu.
Is Youtube a Search Engine?
Yes, Youtube is also a search engine. Unlike Google, all the content on Youtube is in video format.
What makes a website search engine friendly?
There can never be a single answer to this question. Factors like quality content, title, description, website structure, load speed, backlinks, etc are necessary in order to make website search engine friendly.
What is Keyword Research?
Its finding keywords that you want your website to be ranked on. Search volume and Keyword difficulty are the two most important factors for keyword research.
Which tools are used for Keyword Research?
There are many keyword research tools available on the internet. Some are absolutely free but some are paid at high cost if you are a beginner and have a low budget then go for the free tool.
Free Keyword Research Tools: Google Keyword Planner, Ubersuggest are great tools to start with.
Paid Keyword Research Tools: Ahref, Moz, and SEMrush do all the work for you in less time.
What are backlinks?
Backlinks play an important role in most search engine algorithms. A backlink is when a website links to a page on an external website.
For example, your website page link is used in the content of another website, so you get a backlink and Google will give a priority to your website and the specific page because of the reference.
What are bad backlinks?
Google keeps changing its algorithm in order to make it better. With the release of Google updates many backlinking practices that used to work earlier are now considered as low quality or bad backlinks. Here is the list of bad backlinks:
- Widget Backlinks
- Link Exchanges
- Site-wide and footer backlinks
- Low distribution of anchor text
- Backlinks from foreign language websites
- Low-quality guest posting
- Backlinks that are automatically generated
- Low-quality web directories
- Irrelevant backlinks
- Backlink from Fresh website
What is 301 redirect in SEO?
In order not to lose SEO value, a 301 redirect is the best way to redirect a page.
In simple terms, a 301 redirect tells the browser: “This page has moved permanently. This is the new location and we don’t intend on moving it back.” To which the browser responds: “Sure thing! I’ll send the user there right now!”
What are Google ranking factors?
- Webpage content quality
- Secured sites
- Webpage content length
- Websites that are mobile-friendly
- Schema markup
- Quality backlinks
- Page speed
- Social signals
- Domain age
- Optimized images
- User experience (UX)
What is SERP?
Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query.
Why is SEO so important?
Google ranks those websites on the 1st page whose SEO is done the right way.
And if your website is on top of SERP, it gets free traffic which can be a great source of sharing your content and converting it into revenue.
What does ‘www’ Stand for?
“WWW” stands for World Wide Web and is found at the start of a URL.
What is a domain?
It is the name of the website and also a unique identity. A domain name that is already registered can’t be registered by someone else unless it expires and not renew again.
What is web hosting?
In order to view the website or webpage on the internet web, hosting/ web host is used. A web hosting provides you the space to store all your website data and make your website live on the internet.
What is web crawler?
A web crawler, or spider, is a type of bot that’s typically operated by search engines like Google and Bing. Their purpose is to index the content of websites all across the Internet so that those websites can appear in search engine results.
What is organic traffic?
Organic traffic is free traffic generated from SERP for a specific query.
What is a paid search engine result?
Paid search is where advertisers pay to have their ads displayed on the search results. Typically it’s an auctioned based system called PPC (Pay Per Click) where advertisers can bid to have their ad shown first. They are normally placed at the top and bottom of the page.
What is On-Page SEO?
Changes that are made on the websites in order to make it SEO friendly is known as On-Page SEO. These changes include title tags, meta descriptions, image alt text, content optimization, structuring, and page-load speed.
What is Off-Page SEO?
All those activities that are done off the website in order to improve search engine ranking are known as Off-Page SEO. These activities include building backlinks from niche relevant, trusted sites also mean social bookmarking or social media marketing because traffic and citations matter to Google too.
Alt text (alternative text) describes an image on a web page. It lives in the HTML code and is not usually visible on the page itself. Having the right Alt text for images is essential for SEO and can generate good traffic.
What does URL stand for?
URL stands for Uniform Resource Locator (sometimes known as just ‘Universal)
Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink.
The HTML is the same as a standard hyperlink:
A no follow link does not provide a real SEO value. It means it does not boost PageRank, and doesn’t help a page’s placement in the SERPs
Google defines a no-follow link as :
“Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”
Internal links are links that go from one page on a domain to a different page on the same domain.
What are the advantages of internal linking?
Google loves internal linking. The following are the advantages of internal linking.
- Improve website navigation
- Help spread link juice
- Boost page views
- Improve page ranks
- Improves time on site
What is Googlebot?
Googlebot is Google’s web crawler to find, crawl, and index web pages.
How important is DA?
SEO consulting firm Moz developed Domain Authority. Its an important metric for SEO. Its helps to quickly understand the quality of the website. The higher the domain authority the more visibility a website can have on SERP.
Inbound links or IBLs are links coming to your domain from another. It’s the phrase used by the person receiving the link.
Outbound links also known as external links are a link from your website to a different website. They don’t provide a lot of value to you, in fact, depending on the structure of the OBL they may weak the SEO done to your site.
Difference between DA and PA.
DA = Domain Authority
It the authority of the entire website. The more the DA the higher the possibility of ranking in SERP.
PA = Page Authority
It is the authority of a specific page, based on factors like backlinks, social share, etc.
Difference between SEO and SMM?
They both are completely different from each other. SEO is Search Engine Optimization and SMM is Social Media Marketing. SEO is done for search engines like Google, Bing, Yahoo, etc, where SMM is done on Social Media platforms like Facebook, Instagram, or Pinterest.
What is SEM?
SEM is search engine marketing. This includes SEO and paid search (the paid ads that you see at the top of Google when you perform a search)